Cookie Policy
Last updated: December 10, 2025
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies help websites recognize your device and remember information about your visit, such as your preferences and actions.
This Cookie Policy explains how Gravity Engineering Consultancy LLC ("we," "us," or "our") uses cookies and similar tracking technologies on www.gravityengineering.ae.
By continuing to use our website, you consent to our use of cookies as described in this policy. You can control and manage cookies through your browser settings (see "Managing Cookies" section below).
Types of Cookies We Use
1. Essential Cookies (Strictly Necessary)
Required – Cannot be disabled
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you've requested (like form submissions) cannot be provided.
Examples:
- Session cookies that remember your form inputs
- Security cookies for CSRF protection
- Load balancing cookies for website performance
These cookies do not store personally identifiable information.
2. Analytics & Performance Cookies
Optional – Can be disabled
These cookies help us understand how visitors use our website by collecting anonymized data about page visits, time spent on site, click patterns, and errors encountered.
We use:
- Google Analytics 4: Tracks page views, user demographics, traffic sources, and conversion data
- Vercel Analytics: Monitors website performance, load times, and user experience metrics
Data Collected:
- Pages visited and time spent on each page
- Referring website and search terms used
- Browser type, device type, and operating system
- General geographic location (city/country level)
- Website performance metrics (load time, errors)
This data is anonymized and aggregated. We do not track individual users. Google Analytics data is retained for 14 months.
3. Marketing & Advertising Cookies
Optional – Can be disabled
These cookies track your visit across websites to build a profile of your interests and show you relevant advertising on other platforms.
We use:
- Meta Pixel (Facebook Pixel): Tracks conversions from Facebook/Instagram ads, enables remarketing, and helps optimize ad campaigns
Data Collected:
- Pages visited on our website
- Actions taken (form submissions, calculator use, button clicks)
- Conversion events (quote requests, contact form submissions)
- Your Facebook/Instagram ID (if logged in)
Purpose:
- Measure effectiveness of our Facebook/Instagram advertising
- Show you relevant ads when you visit Facebook or Instagram
- Create lookalike audiences for targeting similar potential clients
- Optimize our advertising spend and ROI
You can opt out of personalized ads on Facebook Ad Settings.
How Long Do Cookies Last?
Cookies can be either session cookies or persistent cookies:
- Session Cookies: Temporary cookies that are deleted when you close your browser. Used for essential website functionality.
- Persistent Cookies: Remain on your device for a set period or until manually deleted. Used for analytics and marketing.
Our cookie retention periods:
- Essential cookies: Session only (deleted when browser closes)
- Google Analytics: 14 months
- Meta Pixel: 90 days
- Vercel Analytics: 1 year
Third-Party Cookies
Some cookies on our website are set by third-party services we use. We do not control these third-party cookies. Please refer to the respective third parties' privacy policies:
- Google Analytics: Google Privacy Policy
- Meta Pixel: Meta Privacy Policy
- Vercel: Vercel Privacy Policy
Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:
1. Browser Settings
Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies
- Delete all cookies when you close the browser
How to manage cookies in popular browsers:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions → Manage cookies
2. Opt-Out Tools
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Facebook Ads: Facebook Ad Preferences
3. Do Not Track (DNT)
Most browsers include a "Do Not Track" (DNT) signal. However, there is no industry standard for how websites should respond to DNT signals. We currently do not respond to DNT signals.
⚠️ Important: Blocking or deleting cookies may impact website functionality. Essential cookies cannot be disabled as they are necessary for the website to work. Blocking analytics cookies will not affect your experience but will prevent us from improving the website based on user behavior.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. We will notify you of any material changes by posting the new policy on this page with an updated "Last Updated" date.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Questions About Cookies?
If you have questions about our use of cookies or this Cookie Policy, please contact:
Gravity Engineering Consultancy LLC
18th St, Al Quoz Industrial 1, Dubai, UAE
Email: info@gravityengineering.ae
Phone: +971 52 244 8485
WhatsApp: +971 52 244 8485